Digital Marketing

History of Digital Marketing

A generation ago, consumers were at the mercy of advertisers who spoon-fed them marketing messages across a few media channels: print, billboards, television, radio. These advertisers created markets, defining and reinforcing consumer stereotypes. In the 1950s, advertising was primarily a one-way conversation with a captive audience. TV advertising grew and matured into a viable marketing medium. Experts were the style makers.

With the explosion of digital media, people began to engage with each other – and the companies they did business with – in new ways. The relevance of traditional print and broadcast channels declined, completely changing the consumer-corporation dynamic. Digital channels opened doors for consumers. No longer passive participants in a one-sided marketing conversation, consumers became empowered authors, publishers and critics. The digital landscape is participatory, an area where consumers exchange ideas. Marketers no longer drive the discussion. Everyday consumers are now the style makers and trendsetters.

For marketers trying to compete in this new digital medium, it’s incredibly difficult to surface your content above the competitive noise. While the amount of time consumers spend on web and mobile has increased dramatically, the amount of available content has increased exponentially. More digital content is created in a day than most people can consume in a year. With so many distractions and choices, your audience has a very short attention span.

The exponential growth in digital channels has given rise to the importance of digital marketing. But digital marketing isn’t just about the channel. It’s also the mechanism by which people are creating and sharing content and experiences, engaging both with each other and the companies they do business with.

Digital Marketing in Today’s World

Marketers face new challenges in the digital marketplace. But they also have the opportunity to create personalized, relevant communications and content to develop deep relationships with customers based on ongoing interactions. Explore the resources below to learn more.

Who’s Using Digital Marketing?

From optimizing content to personalizing offers to managing relationships across channels, companies in every industry are using digital marketing to improve the customer experience and move customers along the buying cycle.

How Digital Marketing Works

Digital marketing and its associated channels are important – but not to the exclusion of all else. It’s not enough to just know your customers; you must know them better than anybody else so you can communicate with them where, when and how they are most receptive to your message.

To do that, you need a consolidated view of customer preferences and expectations across all channels – web, social media, mobile, direct mail, point of sale, etc. Retailers do this using Omni channel retail analytics. Marketers can use this information to create and anticipate consistent, coordinated customer experiences that will move customers along in the buying cycle. The deeper your customer insight into behavior and preferences, the more likely you are to engage them in lucrative interactions.

What does it take to do digital marketing right? Here are three keys to digital marketing success:

• Manage complex customer relationships across a variety of channels – both digital and traditional.
• Respond to and initiate dynamic customer interactions.
• Extract value from big data to make better decisions faster.

Businesses across the globe have been utilizing the direct mail marketing for a long time. Marketers send business letters, brochures, promotional postcards, pamphlets, etc. to the current and prospective customers to engage them. So, PNR Freshbright Informatics helps you in planning and executing well-tested and rewarding direct mail campaign. We help you to target specific B2B customers and improve your brand image to make them convert into a potential lead. In addition. our direct mail services can be also triggered based on the location or demography to best suit your business requirements.

Direct Mail Marketing Services
Systematic approach will lead to better business result

• Target Audience
• Executing Marketing campaign
• Tracking
• Improvising accordingly
• Final Report

Our Direct Mail Marketing Services is known for its-

• Efficiency as well as improved rate of conversion
• Optimum results when used along with well-planned strategies
• Ability to engage more customers, in fact, cater their specific need
• Well-thought and edifying to grow customers’ interest for your business

We plan Direct Mail Marketing Services after:

• Proper Market Research
• Understanding the potential customers
• Conducting surveys
• Business analysis

Why Will Direct Mail Services From PNR Be The Right Choice?

We help you to rest assured as we take care of your direct mail marketing in the best way possible. Also, we support you in planning your marketing goal and understanding your target customers. Accordingly, we devise the marketing materials. Then based on your decision, we can help you by designing engaging brochures, postcards, etc. to make them have a better open rate. Furthermore, we have a team of expert designers and copywriters who can frame out compelling contents that are professionally designed for your direct mail campaign. Thus, we make sure your direct mailers become a solution to your prospective customers’ problem

How Direct Mail Marketing Service Helps?

It helps in various business to create the awareness about your particular product or your brand name in the audience. So, this direct mail marketing service has the best deliverance rate and feedback are achievable. Thus, the response rates are great, so analyzing the business is better.

Also, to know more about our extensive Digital Marketing Service, mail us at info@pnrtechnologies.net